Most Recent Articles
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Digital Targeting Segments from Equifax.
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Equifax study Wealth Trends provides intriguing details on investment allocation preferences across all households.
Equifax study Wealth Trends helps to spotlight Affluent households, their assets and income.
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
A data-driven checklist for communication marketers.
5 things OTT marketers should know about targeting millennial segments.
How to improve millennial targeting by leveraging OTT.