To fuel email acquisition campaigns, and improve marketing ROI, our automotive customer worked with us to combine in-market indicators with our proprietary household financial and economic capacity data. The campaign generated incremental vehicles sales and beat KPI goals.
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Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
