Digital targeting segments from Equifax can boost your advertising effectiveness and campaign ROI. Discretionary Spending can help you pinpoint the right consumers for back-to-school or other retail promotions. Equifax has partnered with PreciseTarget© to develop audiences likely to buy specific retail products based on Product Taste.
Find out more about specific Digital Targeting Segments and their audience reach in our microsite.
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Equifax study Wealth Trends provides intriguing details on investment allocation preferences across all households.
Equifax study Wealth Trends helps to spotlight Affluent households, their assets and income.
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
A data-driven checklist for communication marketers.
5 things OTT marketers should know about targeting millennial segments.
How to improve millennial targeting by leveraging OTT.
Check out the Travel Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...
Segmentation and marketing checklist for service providers.
