Digital targeting segments from Equifax can boost your advertising effectiveness and campaign ROI. Discretionary Spending can help you pinpoint the right consumers for back-to-school or other retail promotions. Equifax has partnered with PreciseTarget© to develop audiences likely to buy specific retail products based on Product Taste.
Find out more about specific Digital Targeting Segments and their audience reach in our microsite.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
