Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Unlimited-use Digital targeting Segments bring your offline campaigns to life online
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Extend your targeting online with financial and economic insights
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Four Tips to Grow Banking Revenue at Brokerage Firms
Brokerage firms seeking to grow and generate new revenue streams can look towards differentiated financial data to help promote banking and lending products to high-potential audiences.
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Spotlight on 2020 Holiday Shopping and Discretionary Spending
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Five Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
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Current US Wealth Landscape - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
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Five Tips to Advance your Digital Credit Marketing
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Wealth by Lifestage - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
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Shopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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Digital Targeting Segments from Equifax
Digital Targeting Segments from Equifax.
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Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
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Investment Preferences - Wealth Trends 2019
Equifax study Wealth Trends provides intriguing details on investment allocation preferences across all households.
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Spotlight on the Affluent - Wealth Trends 2019
Equifax study Wealth Trends helps to spotlight Affluent households, their assets and income.
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Reach Marketing Enlightenment
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Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
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Digital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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Checklist for Communications Marketers
A data-driven checklist for communication marketers.
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Millennials - 5 Things OTT Providers Should Know
5 things OTT marketers should know about targeting millennial segments.
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