Marketing Measurement
Holistic Marketing Measurement contributes to an organization's business success.
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Read ArticleWebinar - How Holistic Marketing Measurement Drives Business Success
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read ArticleMarketing Measurement: Leader or Laggard?
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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600+ Digital Targeting Segments
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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The Cookie Crumbles - The Need for People-based Measurement
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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
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1:51Watch VideoCMOs - Accelerate Business Growth with OptimaHub
Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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0:46Watch VideoWork more Effectively with Marketing Stakeholders
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports
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News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
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0:32Watch VideoOptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha
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Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
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OptimaHub for Marketing Attribution
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0:00Watch VideoIncorporate a Wide Variety of Touchpoints with OptimaHub from Equifax
OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s
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0:55Watch VideoPredicting New Revenue from Ad Budget Reallocation
Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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