Marketing Measurement

Holistic Marketing Measurement contributes to an organization's business success.

  • Webinar - How Holistic Marketing Measurement Drives Business Success

    Webinar - How Holistic Marketing Measurement Drives Business Success

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • 600+ Digital Targeting Segments

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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  • CMOs - Accelerate Business Growth with OptimaHub1:51

    CMOs - Accelerate Business Growth with OptimaHub

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Work more Effectively with Marketing Stakeholders0:46

    Work more Effectively with Marketing Stakeholders

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • News Corp Australia Marketing Attribution Case Study

    News Corp Australia Marketing Attribution Case Study

    The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

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  • OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior0:32

    OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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  • Bupa Real-time Attribution Case Study

    Bupa Real-time Attribution Case Study

    Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.

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  • OptimaHub for Marketing Attribution

    OptimaHub for Marketing Attribution

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  • Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax0:00

    Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

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  • Predicting New Revenue from Ad Budget Reallocation0:55

    Predicting New Revenue from Ad Budget Reallocation

    Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

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  • Optimizing Digital Marketing Spend in Financial Services

    Optimizing Digital Marketing Spend in Financial Services

    A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

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