Marketing Measurement

Holistic Marketing Measurement contributes to an organization's business success.

  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • How Holistic Marketing Measurement Drives Business Success: On-demand Webinar51:03

    How Holistic Marketing Measurement Drives Business Success: On-demand Webinar

    Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing

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  • OptimaHub - Product Sheet

    OptimaHub - Product Sheet

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Now Tech: Marketing Measurement - Forrester Report

    Now Tech: Marketing Measurement - Forrester Report

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • 600+ Digital Targeting Segments

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success23:53

    Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success

    Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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  • CMOs - Accelerate Business Growth with OptimaHub1:51

    CMOs - Accelerate Business Growth with OptimaHub

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Work more Effectively with Marketing Stakeholders0:46

    Work more Effectively with Marketing Stakeholders

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • News Corp Australia Marketing Attribution Case Study

    News Corp Australia Marketing Attribution Case Study

    The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

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  • OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior0:32

    OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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