Marketing Measurement

Holistic Marketing Measurement contributes to an organization's business success.

  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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  • CMOs - Accelerate Business Growth with OptimaHub1:51

    CMOs - Accelerate Business Growth with OptimaHub

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Work more Effectively with Marketing Stakeholders0:46

    Work more Effectively with Marketing Stakeholders

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • News Corp Australia Marketing Attribution Case Study

    News Corp Australia Marketing Attribution Case Study

    The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

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  • OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior0:32

    OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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  • Bupa Real-time Attribution Case Study

    Bupa Real-time Attribution Case Study

    Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.

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  • OptimaHub for Marketing Attribution

    OptimaHub for Marketing Attribution

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  • Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax0:00

    Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

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  • Predicting New Revenue from Ad Budget Reallocation0:55

    Predicting New Revenue from Ad Budget Reallocation

    Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

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  • Optimizing Digital Marketing Spend in Financial Services

    Optimizing Digital Marketing Spend in Financial Services

    A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

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  • Screen out Ineffective Touchpoints with OptimaHub1:04

    Screen out Ineffective Touchpoints with OptimaHub

    Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely

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  • Identity Management is Key to Attribution0:26

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

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  • Reduce Ad Waste with OptimaHub0:44

    Reduce Ad Waste with OptimaHub

    OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con

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  • Actionable Marketing Insights for all Levels0:40

    Actionable Marketing Insights for all Levels

    OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers und

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  • Modeling that Reflects Consumer Behavior1:19

    Modeling that Reflects Consumer Behavior

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden

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  • Enhance Attribution Insights with Equifax Data1:45

    Enhance Attribution Insights with Equifax Data

    Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu

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