OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may have on consumer behavior and conversions.

OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey.

Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value.

More information on OptimaHub Marketing Attribution

Previous Flipbook
News Corp Australia Marketing Attribution Case Study
News Corp Australia Marketing Attribution Case Study

The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a ma...

Next PDF
Bupa Real-time Attribution Case Study
Bupa Real-time Attribution Case Study

Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital...