Bupa Real-time Attribution Case Study

Bupa is a leading global healthcare company, offering health insurance, medical subscription and other health and care funding products such as workplace health services, home healthcare, health assessments and long-term condition management services. Bupa employs a diverse marketing mix both online and offline to reach over 29 million customers in over 190 countries.

Due to a reliance on traditional measurement methods, Bupa had been struggling to understand the performance of their digital marketing budget and how to improve their Return on Media Investment (ROMI).

Bupa engaged us to implement a tagging, marketing attribution and ROMI framework across health insurance and international businesses to deliver informed digital media performance insights and to demonstrate the impact digital marketing activity has on both online and offline sales.

Previous Video
OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...

Next PDF
OptimaHub for Marketing Attribution
OptimaHub for Marketing Attribution