Marketing Measurement Drives Business Success - Forrester Report

Equifax Data-driven Marketing has commissioned Forrester Consulting to explore the state of marketing measurement.

Some key findings:

  • Most firms are still on their way to mature measurement
  • Data issues prohibit measurement insights and activation
  • Marketing measurement leaders distinguish themselves with better data management and activation processes.
  • Leaders see an average of $74 million in additional revenue as a direct result of their work.

Download the study for full details.

This is a commissioned study conducted by Forrester Consulting on behalf of Equifax, December, 2018

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