Work more Effectively with Marketing Stakeholders

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports can improve forecasting, planning and budgeting.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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Five Tips to Advance your Digital Credit Marketing
Five Tips to Advance your Digital Credit Marketing

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News Corp Australia Marketing Attribution Case Study
News Corp Australia Marketing Attribution Case Study

The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a ma...