Digital Targeting Segments - Online Interest

Connect with Interested Audiences Online

Consumers can spend hours and hours online as they search for content and often click through multiple links. Plus, when they see a product or service online that they like, they frequently share a link to it with someone else via email or text.
 
Marketers can capitalize on this demonstrated interest and enhance their online advertising strategies by reaching and engaging those consumers that search, click and share content for relevant products and services. In addition, by combining consumers’ demonstrated interest (as expressed by online content searches, clicks and shares) with estimated total household income and discretionary spending measures, marketers are more likely to reach consumers that have both the interest and the economic profile to spend on select products and services. 
 
Whether you are an auto, financial, retail, food and beverage, real estate, or travel marketer, you can help maximize your online ad budget by connecting with consumers that have expressed interest in various goods and services and that are more likely to have the financial resources to purchase them.
 
KEY BENEFITS
Target online consumers who have searched, shared or clicked on online content, thus demonstrating interest in select products and services
 
Help minimize wasted ad spend by ensuring more ads are served to consumers that have expressed online interest in various goods, and likely have the income and spending profile to purchase them
 
Based on online content searches, clicks and shares; estimated total income; and estimated household discretionary spending

Enhance Online Targeting: Reach Consumers with Interest and Economic Propensities

Online Interest Digital Targeting Segments* leverage one or more critical components that can contribute to purchases and conversions:
  • Online Interest: Comprises anonymous records of online audiences that have searched, clicked and shared content for select products and services.
-Based on close to 20 billion monthly events gathered from over 3 million publisher sites, representing billions of real people’s passions and interests. 
 
  • Total Income: Derived by Equifax, total income (Income360®) represents anonymous estimates of household total income including income from salaries and income from assets.
–High total income represents households likely to have over $150,000 in estimated total income; moderate represents households likely to have between $50,000 and $150,000 in estimated total income.
  • Discretionary Spending: Derived by Equifax, discretionary spending (DS$™) represents anonymous estimates of household spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions). 
–High discretionary spending represents households likely to have over $50,000 in estimated discretionary spending; moderate represents households likely to have between $20,000 and $50,000 in estimated discretionary spending
 
 

Our Commitment to Privacy 

Protecting consumer privacy online is one of our core values. Our digital products do not incorporate or reveal any personally identifiable information. Nor are these segments built using data gathered about individuals’ online behavior. 
 
Online Interest Digital Targeting Segments are developed solely for non-FCRA marketing purposes and cannot be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment.
 
CONTACT US
info.ddm@equifax.com
800.210.4323
equifax.com/DDM
*Digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Digital targeting segments neither contain nor reveal any personally identifiable information.
 
 
 
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Spending Propensities

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