Digital Targeting Segments - Spending Propensities

When it comes to online shopping, credit cards outpace other payment options, and the amount of credit card spending provides a solid indicator of who is likely to spend more overall and on certain categories. That’s why we now offer Spending Propensities Digital Targeting Segments that leverage credit card spending insights.

Built on a foundation of time series credit data and directly-observed credit card spend across a range of merchant categories, our Spending Propensities Targeting Segments provide marketers with a way to serve their online ads to consumers that are likely to have a historically higher spend overall, as well as those that have purchased in retail, travel, and other categories. These targeting segments are powered by sophisticated models that incorporate a national representation of credit card spend insights.

Connect with the Right Audience Online

If you are marketing your products and services online, then you understand that reaching the right consumers can make or break your online advertising campaigns. Whether you are a retailer, travel or leisure marketer, credit card issuer, or a provider of everyday necessities such as food or drugstore items, you can help maximize your online ad budget by connecting with consumers that spend more than the average shopper.

The challenge for marketers is to identify and reach consumers that will spend on the products they represent. As we know, advertising on certain sites and targeting by income and other criteria does not necessarily translate into purchases of your products and services.

The Value of Online Targeting Based on a Foundation of Measured Credit Card Spend Insights

When it comes to online shopping, credit cards outpace other payment options, and the amount of credit card spending provides a solid indicator of who is likely to spend more overall and on certain categories. That’s why we now offer Spending Propensities Digital Targeting Segments that leverage credit card spending insights.

Built on a foundation of time series credit data and directly-observed credit card spend across a range of merchant categories, our Spending Propensities Targeting Segments provide marketers with a way to serve their online ads to consumers that are likely to have a historically higher spend overall, as well as those that have purchased in retail, travel, and other categories. These targeting segments are powered by sophisticated models that incorporate a national representation of credit card spend insights.

KEY BENEFITS

Target consumers online more effectively by leveraging measured credit card spending insights

Minimize wasted ad spend by ensuring more ads are served to consumers with a higher propensity to spend in categories you serve

Built on a foundation of time series credit card spend across a range of merchant categories

Our Credit Card Spending Propensities Digital Targeting Segments include:

Our Commitment to Privacy

Protecting consumer privacy online is one of our core values. Our digital products do not incorporate or reveal any personally identifiable information. Nor are these segments built using data gathered about any individuals’ online behavior.

Spending Propensities Digital Targeting Segments are estimates of likely household characteristics created using a combination of Equifax data and partner data, including nationally representative credit card spend insights. By using factual spend information, Spending Propensities targeting segments provide highly valuable audience segments for several merchant categories.

Spending Propensities Digital Targeting Segments are developed solely for non-FCRA marketing purposes and cannot be taken into consideration as a factor in establishing or determining an individual’s eligibility for credit, insurance, or employment.

CONTACT US
info.ddm@equifax.com
800.210.4323
equifax.com/DDM

*Digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Digital targeting segments neither contain nor reveal any personally identifiable information.
 
 
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