WealthComplete Household Direct (HD)

Exclusively for IXI Network Members

WealthComplete HD provides a complete picture of liquid financial assets for nearly every U.S. household

WealthComplete® HD enables financial institutions to find the hidden asset potential
among their customers and identify high-asset prospects. By gaining insight on
customers’ and prospects’ assets and investments, firms can grow their share of
customer wallet and enhance acquisition efforts.
WealthComplete helps financial advisors enhance marketing and sales strategies by
presenting a picture of consumers’ likely investment allocations. WealthComplete
portfolio allocation insights show that affluent households typically have a higher
percentage of their assets in the market, while less wealthy households rely more
often on deposits.

WealthComplete HD offers the following measures:

Total Assets: Total Assets measure, expressed as continuous measures of
estimated dollars per household, of all deposits plus investments capped at
a maximum value of $25 Million+.
Investment Measures: Total Investments measure, expressed as continuous
measures of estimated dollars per household, for each of five sub-categories:
Total Stocks, Total Bonds, Total Mutual Funds, Total Annuities, and Total Other
Investments.
Deposit Measures: Total Deposits measure, expressed as continuous measures
of estimated dollars per household, for each of six sub-categories: Total Interest
Checking, Total Non-interest Checking, Total Savings, Total Money Market Deposit
Accounts, Total CDs and Total Other Deposits.

Key benefits

Enables financial institutions to better understand customer financial potential and share of wallet, plus target high-potential prospects

Estimates household-level total invested assets based on a foundation of over $20 trillion of anonymous, direct-measured invested retail assets

Offers insight on customers’ likely investment product allocation and deposit product preferences

Excludes protected-class data

Provides superior performance compared to survey-based solutions that might rely on only 1% of households, versus direct-measurement of over 45% of consumer invested assets

Enhanced customer analysis to determine likely share of wallet and find high-potential customers

With WealthComplete HD, you can:

• Identify and target customers by their likely financial potential and by the amount of assets they hold at your firm versus assets held away

• Analyze each customer’s portfolio and better understand your share by investment and deposit product category

• Better prioritize customers and prospects who contact your call centers and gauge current customer loyalty

WealthComplete HD is a new version of the existing WealthComplete product. The new WealthComplete HD provides superior performance and zero share-ofwallet failure. The upgraded model excludes protected class variables to facilitate enterprise-wide deployment.

Based on direct-measured assets, it’s a superior foundation to estimate households’ total financial assets

WealthComplete HD enables firms to calculate share of wallet based on all liquid financial assets (over $44 trillion) held by U.S. households. The foundation of WealthComplete HD is our proprietary direct-measured Financial Assets Database, measuring over $20 trillion of anonymous invested assets collected from our network of leading financial institutions. We use industry leading modeling to project our direct-measured data to represent all liquid financial assets.

• Includes: Personal financial investments held in taxable, IRA, and Keogh accounts including deposits, investments, and annuities.

• Excludes: Assets held in 401K, 403B, profit sharing, IRA-SEP, stock purchase/ESOP, money purchase plans, business accounts, life insurance, or home value.

Other solutions code customers into asset categories based on survey estimates that might only account for 1% of households. Our solution is based on measurement of over 45% of actual household invested assets. We provide a more precise dollar amount for total assets and many product categories — allowing for greater accuracy and more detailed prioritization of customers.

WealthComplete HD enables financial institutions to find the hidden potential among their customers.

WealthComplete HD provides estimates of total assets at the household level, so you can better measure customer growth potential and share of wallet.

WealthComplete HD — Share of Wallet Analysis

With WealthComplete HD, you can append client and prospect files with total estimated investable assets at the household level, enabling you to better determine your share of wallet. And find clients and prospects with the most likely growth potential.

WealthComplete AssetMix, InvestmentMix, and DepositMix helps firms gauge likely share of wallet across total assets, investment categories, and deposit categories.

WealthComplete HD AssetMix — Household level asset analysis

WealthComplete HD AssetMix breaks down total assets to an investment and deposit level.

By comparing WealthComplete HD AssetMix figures to your own firm’s data, you gain estimated household-level share of wallet by total assets, total investments, and total deposits to help you better determine share of wallet and growth potential.

WealthComplete HD InvestmentMix — Household level investment portfolio allocation analysis

WealthComplete HD InvestmentMix categorizes total investment assets into five investment sub-categories: Stocks, Bonds, Mutual Funds, Annuities, and Other Investments. It provides household-level asset estimates for each product category.

By comparing WealthComplete HD InvestmentMix figures to your own firm’s data, you gain estimated household-level share of wallet by investment product category to assist with investment gathering strategies and help you promote investment products which are likely to be desired and needed.

WealthComplete HD DepositMix — Household level deposit allocation analysis

WealthComplete HD DepositMix categorizes each household’s estimated deposit assets into six deposit sub-categories: Interest Checking, Non-interest Checking, CDs, Savings, Money Market Accounts, and Other Cash Equivalents. Banks and other financial services firms can use this information to assist with deposit gathering strategies and product offers. 

WealthComplete HD delivery options

WealthComplete HD provides four delivery options to accommodate various appending methods, and the needs of individual financial institutions.

HDD: This option is referred to as “HD with Dynamic scoring.” This delivery option makes use of a household key and provides zero share-of-wallet failure and highest lift in performance.

HDX: The HDX option does not use a household key but distributes ZIP+4 wealth estimates across all households in a ZIP+4. It is especially useful for appending prospect files.

ZIP+4 Mean (Z4M): The ZIP+4 Mean option uses the mean (ZIP+4 assets divided by households) to assign wealth estimates. This option is available in a directory format and works best for firms wanting ZIP+4 level data.

ZIP11 Directory: The WealthComplete Directory option takes advantage of the standard USPS Delivery Point Code (DPC) to pinpoint households. For customers who are not comfortable sharing customer name and address, a ZIP11 Directory is available for customers to perform their own matches.

Learn More

To learn about how your firm can use WealthComplete HD to enhance your wealth-based marketing strategies, please contact your account manager.

800.210.4323 • info.ddm@equifax.com • equifax.com/ddm

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