Equifax helps energy company marketers gain insight on households’ estimated financial capacity, demographics, and digital campaign performance, to better understand and communicate with their customers. Learn more…
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadCaptive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadFinancial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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ReadBrokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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ReadUse compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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ReadUnderstanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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ReadPodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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ReadInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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ReadGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Upward Mobility Income Range Digital Targeting Segments
Upward Mobility Income Range Digital Targeting Segments for Credit Cards.
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Digital Capabilities Overview
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
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Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
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Segmentation using Economic Cohorts
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
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ReadEconomic Cohorts - Cluster Details
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ReadImprove Millennial Targeting by Leveraging OTT
How to improve millennial targeting by leveraging OTT.
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ReadOmni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
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Read3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
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Marketing Solutions for Energy Marketers
Marketing solutions for energy marketers.
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