Improve Millennial Targeting by Leveraging OTT

In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Reaching the right audience online with wealth-based targeting

Custom addressable TV segments help achieve 500% lift in new account assets

How to use 3rd party estimated household financial measures without protected class demographics

Financial insights, like consumer financial durability, can help you see important differences between consumers.

Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

Innovative CMOs get top-dollar ROI with campaign optimization and data.

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...