The coronovirus pandemic has impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers.
Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score.
See below to find out more:
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Upward Mobility Income Range Digital Targeting Segments for Credit Cards.
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
How to improve millennial targeting by leveraging OTT.
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.
