Understanding Consumer Financial Durability

Economic instability and the pandemic have impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers. 

Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score. 

Financial Durability is part of our suite of solutions to help companies acquire more high-potential customers.

Check out our infographic:

 

 

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Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling"

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