Resources for Alt-Fi Marketers
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ReadImproving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits
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ReadHow to enhance targeting for credit union's credit card ITA with wealth-based financial measures
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
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ReadSouth Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadOffer members under financial stress quick access to emergency loans
How to use marketing data to identify audiences in need of emergency loans.
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ReadAssess risk of portfolios to buy or sell
Lenders in Alt-fi, Fin Tech, and Whole Loan purchases and sellers can turn to Equifax for reviews of their portfolios.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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ReadCompliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ReadProactively identify changes in current customer risk
How to establish timely alerts that identify potential trouble spots current portfolios.
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ReadMonitor current accounts for changes in employment
How to help manage portfolio risk by spotting changes in the employment status of current account holders.
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ViewData-driven Marketing Solutions for Brokerage Firms
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Pay-for-Performance Marketing Programs with Kessler Group
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
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ViewWealth Trends 2019 Report - For IXI Network Members
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ViewWealth Trends Report - 2019
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
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ViewDigital Credit Marketing Solutions
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
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Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
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View
Banks Turn Big Data into Big Revenue
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
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View
Marketing Solutions for Credit Unions
Marketing solutions for credit unions - data driven marketing.
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