Resources for Alt-Fi Marketers
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ViewWealth Insights Suite
Financial institutions can differentiate and find high-potential consumers for your products and services.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Improve Collections Strategies with Household Ability to Pay - Case Study
Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadProactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadEnhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
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ReadEnhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
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ReadEnhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
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