Resources for Alt-Fi Marketers

  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

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  • Proactively identify changes in current customer risk

    Proactively identify changes in current customer risk

    Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.

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  • Companies assess the risk of portfolios to buy or sell

    Companies assess the risk of portfolios to buy or sell

    Assess the risk of portfolios companies are considering for purchase or sale.

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  • Financial services validate risk and acquisition models

    Financial services validate risk and acquisition models

    Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

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  • Enhance models to expand Prescreen audience

    Enhance models to expand Prescreen audience

    Solution to deepen Prescreen audience without creating additional risk

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  • Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Equifax can help enhance response rate for Prescreen direct mail campaigns.

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  • Enhance consumer profiles and acquisition models before Prescreen

    Enhance consumer profiles and acquisition models before Prescreen

    Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.

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  • Fine-tune criteria for Prescreen campaigns to include subprime borrowers

    Fine-tune criteria for Prescreen campaigns to include subprime borrowers

    Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.

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  •  Enhance targeting to improve Prescreen acquisition

    Enhance targeting to improve Prescreen acquisition

    Equifax helps better assess consumer risk and improve targeting for Prescreen offers.

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  • Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.

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  • Buy Now, Pay Later FinTechs: Gifting Greater Financial Health

    Buy Now, Pay Later FinTechs: Gifting Greater Financial Health

    Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...

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  • Improving customer on-boarding

    Improving customer on-boarding

    Banks require complete view of new customers to improve on-boarding and grow deposits

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  • How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight

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  • South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing

    South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing

    In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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