Resources for Alt-Fi Marketers
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadProactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadEnhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
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ReadEnhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
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ReadEnhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
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ReadFine-tune criteria for Prescreen campaigns to include subprime borrowers
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
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ReadEnhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
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ReadImproving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits
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ReadHow to enhance targeting for credit union's credit card ITA with wealth-based financial measures
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
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ReadSouth Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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ReadCompliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ViewData-driven Marketing Solutions for Brokerage Firms
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Pay-for-Performance Marketing Programs with Kessler Group
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
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ViewWealth Trends Report - 2019
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
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