Resources for Alt-Fi Marketers

  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Proactively identify changes in current customer risk

    Proactively identify changes in current customer risk

    Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.

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  • Companies assess the risk of portfolios to buy or sell

    Companies assess the risk of portfolios to buy or sell

    Assess the risk of portfolios companies are considering for purchase or sale.

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  • Financial services validate risk and acquisition models

    Financial services validate risk and acquisition models

    Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

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  • Enhance models to expand Prescreen audience

    Enhance models to expand Prescreen audience

    Solution to deepen Prescreen audience without creating additional risk

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  • Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Equifax can help enhance response rate for Prescreen direct mail campaigns.

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  • Enhance consumer profiles and acquisition models before Prescreen

    Enhance consumer profiles and acquisition models before Prescreen

    Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.

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  • Fine-tune criteria for Prescreen campaigns to include subprime borrowers

    Fine-tune criteria for Prescreen campaigns to include subprime borrowers

    Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.

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  •  Enhance targeting to improve Prescreen acquisition

    Enhance targeting to improve Prescreen acquisition

    Equifax helps better assess consumer risk and improve targeting for Prescreen offers.

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  • Improving customer on-boarding

    Improving customer on-boarding

    Banks require complete view of new customers to improve on-boarding and grow deposits

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  • How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight

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  • South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing

    South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing

    In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • Compliance-friendly 3rd-party wealth solution provides enhanced precision

    Compliance-friendly 3rd-party wealth solution provides enhanced precision

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Data-driven Marketing Solutions for Brokerage Firms

    Data-driven Marketing Solutions for Brokerage Firms

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  • Pay-for-Performance Marketing Programs with Kessler Group

    Pay-for-Performance Marketing Programs with Kessler Group

    Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.

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  • Wealth Trends Report - 2019

    Wealth Trends Report - 2019

    Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.

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