Resources for Alt-Fi Marketers
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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Data Dialogues Podcast: Where business leaders share their data stories.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadProactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadEnhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
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ReadEnhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
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ReadEnhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
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ReadFine-tune criteria for Prescreen campaigns to include subprime borrowers
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
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ReadEnhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
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ReadCaptive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
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ReadBuy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
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ReadImproving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits
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ReadHow to enhance targeting for credit union's credit card ITA with wealth-based financial measures
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
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ReadSouth Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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