Resources for Alt-Fi Marketers
Equifax Data-driven Marketing helps Alt-Fi marketers incorporate leading economic and alternative data to acquire customers, make better decisions and improve marketing efficiency.
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View5 Ways to Deepen Relationships with Your Best Customers eBook
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
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View7 Tips to Elevate Account Management for Credit Portfolios
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
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ViewAccount Management for Lenders
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
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Leverage household resilience with Financial Durability Index
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ReadDevelop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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ReadUnderstand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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ReadFinancial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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ReadUse Financial Durability Index to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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ViewWealth Insights Suite
Financial institutions can differentiate and find high-potential consumers for your products and services.
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Drive Smarter Revenue - Learn Your Revenue IQ
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View
Improve Collections Strategies with Household Ability to Pay - Case Study
Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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View
Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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View
Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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Leverage household resilience with Financial Durability Index
View infographic -
View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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