Resources for Alt-Fi Marketers

Equifax Data-driven Marketing helps Alt-Fi marketers incorporate leading economic and alternative data to acquire customers, make better decisions and improve marketing efficiency.

  • Financial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook

    Financial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook

    Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.

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  • 5 Ways to Deepen Relationships with Your Best Customers eBook

    5 Ways to Deepen Relationships with Your Best Customers eBook

    Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.

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  • 7 Tips to Elevate Account Management for Credit Portfolios

    7 Tips to Elevate Account Management for Credit Portfolios

    Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.

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  • Leverage household resilience with Financial Durability Index

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  • Account Management for Lenders

    Account Management for Lenders

    Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.

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  • Develop pre-collections account treatment strategy using Financial Durability

    Develop pre-collections account treatment strategy using Financial Durability

    Enhance collections strategy with Financial Durability to maximize account recovery.

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  • Understand health of credit account portfolio with Financial Durability

    Understand health of credit account portfolio with Financial Durability

    Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities

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  • Financial Durability can help segment audiences prior to credit line increase

    Financial Durability can help segment audiences prior to credit line increase

    Financial Durability Index can help find hidden accounts that should qualify for credit line increases.

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  • Use Financial Durability Index to expand Prescreen audiences

    Use Financial Durability Index to expand Prescreen audiences

    Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts

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  • Wealth Insights Suite

    Wealth Insights Suite

    Financial institutions can differentiate and find high-potential consumers for your products and services.

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  • Drive Smarter Revenue - Learn Your Revenue IQ

    Take the Test
  • Find new pockets of opportunity for Prescreen with financial capacity insights

    Find new pockets of opportunity for Prescreen with financial capacity insights

    Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.

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  • Improve Collections Strategies with Household Ability to Pay - Case Study

    Improve Collections Strategies with Household Ability to Pay - Case Study

    Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.

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  • Identify hidden risk within a customer portfolio

    Identify hidden risk within a customer portfolio

    Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

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  • Fine-tune targeting criteria to reach homeowners seeking cash

    Fine-tune targeting criteria to reach homeowners seeking cash

    Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.

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  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  • Financial Spectrum

    Financial Spectrum

    Compliance-friendly audience segmentation for IXI Network members.

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  • Leverage household resilience with Financial Durability Index

    View infographic
  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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