Companies assess the risk of portfolios to buy or sell

Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.

Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

Solution to deepen Prescreen audience without creating additional risk

Equifax can help enhance response rate for Prescreen direct mail campaigns.

Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.

Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.

Equifax helps better assess consumer risk and improve targeting for Prescreen offers.

Banks require complete view of new customers to improve on-boarding and grow deposits

In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight

In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.

Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

How to power TV advertising with financial-driven digital targeting.

WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach