4 Steps in Customer Acquisition for Financial Services
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Assess the risk of portfolios companies are considering for purchase or sale.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Solution to deepen Prescreen audience without creating additional risk
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
Banks require complete view of new customers to improve on-boarding and grow deposits
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
How to power TV advertising with financial-driven digital targeting.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.