Data-driven Marketing Self-Assessment for Financial Services

While almost all financial services firm rely on data and analytics to inform decision-making, many firms continue to struggle to optimize their data due to siloed business units, gaps in understanding customer needs and preferences, and less then top-notch analytic capabilities, amongst other challenges. 

Equifax can help your company assess the gaps in your current capabilities and explore how data-driven insights and tools can help drive customer acquisition efforts and retain high-value customers.  View this Self-Assessment for Financial Marketers and check out our Data-driven Marketing website to explore more.

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Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

For financial services organizations, competition from nontraditional market players is eating into revenue...

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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services

Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.