Read more...
Monitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Proactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Companies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
Financial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Enhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
Enhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Enhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Enhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
Improving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits
How to enhance targeting for credit union's credit card ITA with wealth-based financial measures
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Why COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.