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Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
Follow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
Pandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
Monitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Proactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Companies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
Financial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Enhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
Enhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Enhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Enhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
Buy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
Improving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits