Did you know that not only can you work with Equifax to help identify your optimal target audience using our data-driven wealth-based financial measures, but that we can also help you reach and connect with them through almost all channels? Review this ebook to help make sure you are keeping up with the latest digital technologies to inform and help enable optimal omni-channel marketing.
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of chan...
Financial institutions turn to Equifax for personalized and targeted email campaigns.
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Assess the risk of portfolios companies are considering for purchase or sale.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Solution to deepen Prescreen audience without creating additional risk
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
Banks require complete view of new customers to improve on-boarding and grow deposits
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
In this case study, South Carolina Federal Credit Union leverages asset-based segmentation to enhance target marketing and grow business.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
How to power TV advertising with financial-driven digital targeting.