Enhance models to expand Prescreen audience

December 3, 2020

In this use case, learn how to enhance models to expand Prescreen audience.

Situation: Company turns to Equifax for a solution to deepen its Prescreen audience
without creating additional risk.

Challenge

A consumer finance company wants to expand the audience for its Prescreen installment loan campaigns.

It is looking for differentiated data to develop new custom models that find qualified customers while managing risk.

Solution

Equifax provides historical consumer data attributes and scores to the company.

Historical data can help the company to develop custom Prescreen response models that will allow it to lend deeper to previously under-performing segments without creating additional risk.

Outcome

By using Equifax data to fuel its Prescreen model development,
the company can:

  • Target consumer segments with lower scores without increasing risk

  • Target previously under-performing higher scoring consumer segments that are likely to respond

  • Maintain current risk thresholds

Results may vary based on actual data and situation.

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