Enhance targeting to improve Prescreen acquisition

December 3, 2020

This use case explains how to enhance prescreen acquisition.

Situation: Company turns to Equifax to help it better assess consumer risk and improve targeting for Prescreen offers


A lender wants to improve its targeting for Prescreen campaigns.  

It wants to leverage multiple dimensions to better determine consumer risk for its unsecured loans and other credit offers.


Equifax provides an array of credit attributes to help the company assess consumer risk and define its Prescreen audience. Options include:

  • Over 1,500 credit attributes

  • Pre-packaged attributes

  • Custom attributes

  • Industry specific propensity scores

  • Event- and behavior-based triggers

The firm can now better define and reach desired segments.


By working with Equifax to apply Prescreen criteria, the company can:

  • Better define Prescreen audiences

  • Target consumers most likely in the market for credit

  • Better manage risk

  • Evaluate criteria across campaigns

Results may vary based on actual data and situation.

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