More accurately segment and target customers based on estimated assets, investment style, spending capacity and credit — not on demographics.
For Financial Services marketers, compliance risk has made sophisticated personalization efforts more complex. And segmentation models built upon protected class variables, like age and household composition, are problematic — hindering marketing efforts.
That’s why Equifax and Neustar have come together to deliver a powerful way to segment customers based on estimated measures of consumer financial capacity, investment style, behaviors, and characteristics — reducing possible compliance risk - Financial Spectrum.
For IXI™ Network members only.