Freedom First Credit Union Grows Deposits - Case Study

Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the campaign.

“The success of this campaign was really a game-changer for Freedom First and for the entire region,” remarked Hildebrand. “We combined a high minimum starting balance with high CD and money market rates, and applying the WealthComplete criteria allowed us to reach prospects that were more likely to be able to have the high level of deposits needed to qualify for the promotion. Plus, using email to reach prospects was quick and easy on the marketing budget.”

Read this case study for more info, or view our video.

Previous Article
Financial Marketers: Understand Gen-X Financial Behaviors
Financial Marketers: Understand Gen-X Financial Behaviors

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for ...

Next Article
Credit Marketing: Enhancing the Digital Journey
Credit Marketing: Enhancing the Digital Journey

As a financial company, you’ve probably tested virtually every element of traditional direct mail credit ma...