Improving customer on-boarding

November 20, 2020

Leveraging financial insights to assess customer opportunity from day one

Banks require complete view of new customers to improve on-boarding and grow deposits


Traditional customer on-boarding programs present an incomplete picture

Banks have a limited window to engage new customers before they lose interest or are approached by competitive banks

Many banks rely on initial opening balance to determine new customer treatment groups; however, the opening balance often does not present an accurate depiction of households’ wealth and growth potential, resulting in lost opportunities


WealthComplete® enables banks to gain insight on the growth potential of new customers from day one

Based on approximately $10 trillion in anonymous, directly measured assets provided by over 95 leading financial services firms, WealthComplete enables banks to:

  • ASSIGN new customers to appropriate treatment groups based
    on households’ estimated total assets and total deposits potential

  • IDENTIFY new customers that are likely to be Mass Affluent and ensure that appropriate resources are focused on this potentially lucrative group

RESULTS: WealthComplete enables banks to achieve almost $50 million in incremental AUM from new customers

By using WealthComplete total assets estimates to IDENTIFY HIGH POTENTIAL NEW CUSTOMERS from Day One, a bank can expect to:

Increase balance amounts for high potential new customers over 200% more than for low potential customers

Achieve almost $50 million in incremental Assets Under Management (AUM) by the end of Year Two for every 1,000 new customers it brings on board

Gain additional deposit dollars from identifying “High Potential” new customers and striving to match the share of deposit wallet to that of their “Best New Customers”

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