Understanding Consumer Financial Durability

October 7, 2020

The coronovirus pandemic has impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers. 

Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score. 

See below to find out more:

 

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What Lies Beneath? A Look At America’s Wallet | ANA
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What demographic data doesn’t reveal about consumers — and what financial durability does