As a complement to Equifax’s complete suite of solutions for auto, our marketing solutions can help auto sales and marketing teams find the right consumers for your brand and model. Learn More…

  • Kicking Off the Summer Auto-Buying Season

    Kicking Off the Summer Auto-Buying Season

    Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • 6 Positive Trends in the Auto Market

    6 Positive Trends in the Auto Market

    While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...

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  • Sell More Cars with Income and Employment Data

    Sell More Cars with Income and Employment Data

    Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...

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  • Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.

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  • Evaluate new dealership locations using customer economic insight

    Evaluate new dealership locations using customer economic insight

    In this use case we explore how to use customer economic insights.

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  • Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • 2 Ways Dealers can Target the Right Customers for End-of-Year Sales

    2 Ways Dealers can Target the Right Customers for End-of-Year Sales

    The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...

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  • 800+ Digital Targeting Segments

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  • Build Effective Holiday Auto Promotions

    Build Effective Holiday Auto Promotions

    Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […] The post Build Effective Holiday Auto Promotions appeared first on...

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • How to Reach an Ideal Auto Buyer Audience

    How to Reach an Ideal Auto Buyer Audience

    Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...

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  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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  • Auto Industry - Digital Targeting Segments

    Auto Industry - Digital Targeting Segments

    Target in-market auto buyers!

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Digital Targeting Segments for Auto

    Digital Targeting Segments for Auto

    Digital targeting segments for automotive marketers.

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

    Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.

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