As a complement to Equifax’s complete suite of solutions for auto, our marketing solutions can help auto sales and marketing teams find the right consumers for your brand and model. Learn More…

  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

    Read
  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

    Read
  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

    Read
  • Building Digital Trust: The New Normal

    Building Digital Trust: The New Normal

    It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

    Read
  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

    View
  • How to Reach an Ideal Auto Buyer Audience

    How to Reach an Ideal Auto Buyer Audience

    Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...

    Read
  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

    Read
  • Auto Industry - Digital Targeting Segments

    Auto Industry - Digital Targeting Segments

    Target in-market auto buyers!

    View
  • Check out the Equifax Automotive Blog

    Learn More
  • 800+ Digital Targeting Segments

    See Our Reach
  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

    Read
  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

    View
  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

    Read
  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

    Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.

    View
  • Digital Marketing Best Practices

    Digital Marketing Best Practices

    View
  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

    Read
  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

    Read
  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

    Read
  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

    Read
  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

    Read
  • 800+ Digital Targeting Segments

    See Our Reach
  • How to Better Optimize your CRM and find High Potential Auto Shoppers

    How to Better Optimize your CRM and find High Potential Auto Shoppers

    Optimize your CRM and find high potential shoppers for your autos.

    View
  • Digital Segments Targeting Millennials

    Digital Segments Targeting Millennials

    Digital Targeting Segments for Millennials are powered by direct-measured, anonymous financial data and our consumer segmentation system.

    View
  • loading
    Loading More...