The FICO® Score is a widely used and accepted risk score in the lending industry. For automotive dealers, it is critical to gain a more complete and accurate understanding of the consumer’s financial situation. Equifax’s segmentation strategies help dealers in their efforts to market to the right prospects with the right message.
You’ll learn:
- How applying Aggregated FICO® Scores can refine your prospecting strategies
- How Equifax can improve your prospecting to consumers with a non-FCRA score
- How your sales team can get prospects through the door and driving off the lot faster
