The need to grow and maintain market share doesn’t shift when the economy does. During challenging economic times, it’s even more critical that auto marketers target the right consumers. However, only 14% of marketers overall said their audience data buys were very effective, resulting in wasted ad spend and lost revenue.
Now is the time to partner with Equifax. Learn more about our Digital Targeting Segments for Auto
800+ Digital Targeting Segments
See Our Reach
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
In this use case we explore how to use customer economic insights.
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […] The post Build Effective Holiday Auto Promotions appeared first on...
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically […] The post Keep Their Cars Running This Holiday Season appeared...
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
