The need to grow and maintain market share doesn’t shift when the economy does. During challenging economic times, it’s even more critical that auto marketers target the right consumers. However, only 14% of marketers overall said their audience data buys were very effective, resulting in wasted ad spend and lost revenue.
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Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
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Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Optimize your CRM and find high potential shoppers for your autos.
Digital Targeting Segments for Millennials are powered by direct-measured, anonymous financial data and our consumer segmentation system.
Upward Mobility Income Range Digital Targeting Segments for Credit Cards.
