The need to grow and maintain market share doesn’t shift when the economy does. During challenging economic times, it’s even more critical that auto marketers target the right consumers. However, only 14% of marketers overall said their audience data buys were very effective, resulting in wasted ad spend and lost revenue.
Now is the time to partner with Equifax. Learn more about our Digital Targeting Segments for Auto
800+ Digital Targeting Segments
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Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
In this use case we explore how to use customer economic insights.
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […] The post Build Effective Holiday Auto Promotions appeared first on...
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
