Auto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
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Evaluate new dealership locations using customer economic insight
In this use case we explore how to use customer economic insights.
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Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
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2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
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Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
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Keep Their Cars Running This Holiday Season
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically […]
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
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Building Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […]
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How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […]
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3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […]
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Reach Marketing Enlightenment
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
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