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Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
How to Better Optimize your CRM and find High Potential Auto Shoppers
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
The Cookie Crumbles - The Need for People-based Measurement
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
Digital Marketing Best Practices
Segmentation using Economic Cohorts
Leading Auto Captive Lender Leverages Equifax Solutions
Economic Cohorts - Cluster Details
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Digital Targeting Segments from Equifax
Digital Targeting Segments for Auto
Economic Cohorts brochure
Discretionary Spending: Which States Have the Highest Spenders?
Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...
Household Decisions for Auto Dealers
Baby Boomer Wallets are Booming