Our marketing solutions for auto provide insights to identify consumers that are likely to have both the propensity for the brand/model and the financial ability to purchase or lease. See the Marketing Solutions for Automotive overview to learn more about how we help auto marketers fill the lead funnel with high potential consumers, boost segmentation by identifying households that are likely to be able to spend more, and connect with optimal consumers across traditional and digital channels. We also work with auto teams to personalize the consumer’s journey on your website, showing them appropriate brands, models, and options based on their estimated financial characteristics.
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Data-driven Marketing from Equifax
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Marketing Measurement: Leader or Laggard?
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Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success
Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
Data Integrity: A Marketer’s Opportunity Today
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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