Our marketing solutions for auto provide insights to identify consumers that are likely to have both the propensity for the brand/model and the financial ability to purchase or lease. See the Marketing Solutions for Automotive overview to learn more about how we help auto marketers fill the lead funnel with high potential consumers, boost segmentation by identifying households that are likely to be able to spend more, and connect with optimal consumers across traditional and digital channels. We also work with auto teams to personalize the consumer’s journey on your website, showing them appropriate brands, models, and options based on their estimated financial characteristics.
800+ Digital Targeting Segments
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Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Kicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...
Sell More Cars with Income and Employment Data
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...
Auto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
Evaluate new dealership locations using customer economic insight
In this use case we explore how to use customer economic insights.
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […] The post Build Effective Holiday Auto Promotions appeared first on...
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […] The post How to Reach an Ideal Auto Buyer Audience appeared first on Equifax...
3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.