Our marketing solutions for auto provide insights to identify consumers that are likely to have both the propensity for the brand/model and the financial ability to purchase or lease. See the Marketing Solutions for Automotive overview to learn more about how we help auto marketers fill the lead funnel with high potential consumers, boost segmentation by identifying households that are likely to be able to spend more, and connect with optimal consumers across traditional and digital channels. We also work with auto teams to personalize the consumer’s journey on your website, showing them appropriate brands, models, and options based on their estimated financial characteristics.
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Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.

In this use case we explore how to use customer economic insights.

In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.

Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Financial insights, like consumer financial durability, can help you see important differences between consumers.

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Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.

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