Auto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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Kicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […]
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6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […]
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Sell More Cars with Income and Employment Data
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […]
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Auto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
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Evaluate new dealership locations using customer economic insight
In this use case we explore how to use customer economic insights.
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Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
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2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
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Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Understanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
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How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […]
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3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […]
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Reach Marketing Enlightenment
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