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OptimaHub Marketing Attribution – The Hidden Markov Model
OptimaHub Marketing Attribution – The Hidden Markov Model

Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch At...

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Millennials that are Likely to Spend Big on Discretionary Items
Millennials that are Likely to Spend Big on Discretionary Items

Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can...

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