Leveraging the results of an intensive industry data request and modeling effort, The State of Data:
- Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
- Aims to help practitioners benchmark their own investments and performance
Check out this interesting research and contact Equifax for more information on our
Data-driven Marketing capabilities.