How to cross-sell deposits to brokerage customer base

Target clients with significant deposits and investments held away

Brokerage firm seeks to gather deposits and assets from current brokerage clients

CHALLENGE:

Identify brokerage clients to target for deposit and investment cross-sell

A brokerage firm knew that many of its clients offered  growth potential for both deposits and investments.  

To increase AUM, the firm planned to offer a cash incentive for a deposit of at least $10,000. The firm wanted to target clients with: 

  • Significant deposits held away

  • Significant investments held away

  • A minimum total income level

SOLUTION: 

Leverage Investyles® and Income360® to identify best brokerage clients to target

By using Investyles anonymous, direct-measured™ deposits and  investments measures, and Income360 total income estimates, the firm could segment and target clients likely to have:  

  • Over $25K in deposits

  • Over $200K in investments

  • Total income over $150K

RESULTS: Gathered over $25 million in deposits and $70 million in investments

By using Investyles and Income360 TO DETERMINE WHICH CLIENTS TO TARGET FOR ITS CAMPAIGN, the firm was able to:

 

ATTRACT over $25 million in bank deposits

GATHER over $70 million in incremental brokerage assets

ACHIEVE an over 2% response rate from targeted clients within its customer-base

DEEPEN the relationship amongst thousands of clients

Results may vary based on actual data and situation.

 
 

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