Target clients with significant deposits and investments held away
Brokerage firm seeks to gather deposits and assets from current brokerage clients
CHALLENGE:
Identify brokerage clients to target for deposit and investment cross-sell
A brokerage firm knew that many of its clients offered growth potential for both deposits and investments.
To increase AUM, the firm planned to offer a cash incentive for a deposit of at least $10,000. The firm wanted to target clients with:
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Significant deposits held away
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Significant investments held away
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A minimum total income level
SOLUTION:
Leverage Investyles® and Income360® to identify best brokerage clients to targetBy using Investyles anonymous, direct-measured™ deposits and investments measures, and Income360 total income estimates, the firm could segment and target clients likely to have:
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Over $25K in deposits
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Over $200K in investments
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Total income over $150K
RESULTS: Gathered over $25 million in deposits and $70 million in investments
By using Investyles and Income360 TO DETERMINE WHICH CLIENTS TO TARGET FOR ITS CAMPAIGN, the firm was able to:
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ATTRACT over $25 million in bank deposits |
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GATHER over $70 million in incremental brokerage assets |
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ACHIEVE an over 2% response rate from targeted clients within its customer-base |
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DEEPEN the relationship amongst thousands of clients Results may vary based on actual data and situation. |
