By incorporating our Wealth Classification System into its prospecting models, a leading investment firm can significantly increase the average opening balance among responders.
By targeting only those households that likely hold over $100,000 in invested assets
based on our Wealth Classification System, the firm can:
- Increase the average opening balance for its prospecting campaigns to $64,269 from $48,753, representing a 32% lift
- Expect to gain an incremental $156 million in assets under management per 1 million direct mail pieces
