Wealth Trends is an annual “wealth census” produced by Equifax. Using proprietary wealth data from the Equifax IXI Network, the report features national metrics on U.S. consumer investible assets, as well as observations about the wealth of the U.S. population by various wealth tiers and generations. This is the 2019 edition.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since th...
5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
Financial institutions can differentiate and find high-potential consumers for your products and services.
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Compliance-friendly audience segmentation for IXI Network members.
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
In this case study, brokerage firms seek to build customer loyalty and expand relationships.
In this case study, learn how to target clients with significant deposits and investments held away.
In this case study, brokerage firms endeavor to generate revenue from low potential customers
In this case study, Brokerage firm FAs and managers need to determine which clients hold the most potential in order to allocate time wisely. Best practices include quantifying the opportunity.
How to power TV advertising with financial-driven digital targeting.
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...