Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…

  • Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.

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  • Identify hidden risk within a customer portfolio

    Identify hidden risk within a customer portfolio

    Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  •  Manage risk within current customer account portfolio

    Manage risk within current customer account portfolio

    Equifax helps assess, predict and manage risk within its current credit portfolio.

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  • Reduce friction and improve outcomes during acquisition sales calls

    Reduce friction and improve outcomes during acquisition sales calls

    Equifax can help improve phone-based customer acquisition.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Syndicated Segmentation Framework: More Powerful Marketing

    Syndicated Segmentation Framework: More Powerful Marketing

    New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […] The post Syndicated Segmentation Framework:...

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  • Acquisition Leadership Strategies for Communications & Digital Media

    Acquisition Leadership Strategies for Communications & Digital Media

    Acquisition strategies for communications and media.

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  • Data-driven Marketing Communications Brochure

    Data-driven Marketing Communications Brochure

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  • Best Practices in Segmentation

    Best Practices in Segmentation

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  • Data-driven Marketing Overview

    Data-driven Marketing Overview

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

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