Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…
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ViewData-driven Marketing Self-Assessment for Communications
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
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Data Dialogues Podcast: Where business leaders share their data stories.
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Data-driven Marketing for Communications & Digital Media
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ReadManage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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ReadReduce friction and improve outcomes during acquisition sales calls
Equifax can help improve phone-based customer acquisition.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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800+ Digital Targeting Segments
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Read6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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ReadReach Marketing Enlightenment
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ReadSyndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […] The post Syndicated Segmentation Framework:...
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ViewAcquisition Leadership Strategies for Communications & Digital Media
Acquisition strategies for communications and media.
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ViewData-driven Marketing Communications Brochure
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ViewBest Practices in Segmentation
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ViewData-driven Marketing Overview
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800+ Digital Targeting Segments
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Read5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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ReadPodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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