Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…

  • Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.

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  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.

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  • Power Marketing with Insights - 5 Tips eBook

    Power Marketing with Insights - 5 Tips eBook

    5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.

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  • Deepen Engagement with Best Customers Brochure

    Deepen Engagement with Best Customers Brochure

    5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Identify hidden risk within a customer portfolio

    Identify hidden risk within a customer portfolio

    Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  •  Manage risk within current customer account portfolio

    Manage risk within current customer account portfolio

    Equifax helps assess, predict and manage risk within its current credit portfolio.

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  • Reduce friction and improve outcomes during acquisition sales calls

    Reduce friction and improve outcomes during acquisition sales calls

    Equifax can help improve phone-based customer acquisition.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Syndicated Segmentation Framework: More Powerful Marketing

    Syndicated Segmentation Framework: More Powerful Marketing

    New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […] The post Syndicated Segmentation Framework:...

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  • Acquisition Leadership Strategies for Communications & Digital Media

    Acquisition Leadership Strategies for Communications & Digital Media

    Acquisition strategies for communications and media.

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