Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…
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ViewData-driven Marketing Self-Assessment for Communications
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
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Data-driven Marketing for Communications & Digital Media
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Extend your targeting online with financial and economic insights
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Read6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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Check out the Equifax Communications Blog
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ReadReach Marketing Enlightenment
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800+ Digital Targeting Segments
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ReadForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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ReadPodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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ReadInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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ReadData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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ReadUnderstanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
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ReadFive Tips to Advance your Digital Credit Marketing
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Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
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ReadBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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Digital Targeting Segments for Business to Business
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
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800+ Digital Targeting Segments
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ReadGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Digital Capabilities Overview
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
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