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Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Equifax helps assess, predict and manage risk within its current credit portfolio.
Equifax can help improve phone-based customer acquisition.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
How to power TV advertising with financial-driven digital targeting.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […] The post Syndicated Segmentation Framework:...
Acquisition strategies for communications and media.
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...