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Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […] The post Syndicated Segmentation Framework:...
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...