Data-driven Marketing Self-Assessment for Communications

For communications and digital media firms, commoditization and customer churn are ever-present challenges.  To combat these challenges, a first-rate customer acquisition strategy is critical.  Yet despite significant data and analytics investments, communications marketers may still be struggling to build a strong acquisition program. 

Equifax can help your company assess the gaps in your current capabilities and explore how data-driven insights and tools can help drive customer acquisition efforts.  View this Self-Assessment for Communications Marketers and check out our Data-driven Marketing website to explore more.

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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Forrester Report: How Holistic Marketing Measurement Drives Business Success

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the ...

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