For communications and digital media firms, commoditization and customer churn are ever-present challenges. To combat these challenges, a first-rate customer acquisition strategy is critical. Yet despite significant data and analytics investments, communications marketers may still be struggling to build a strong acquisition program.
Equifax can help your company assess the gaps in your current capabilities and explore how data-driven insights and tools can help drive customer acquisition efforts. View this Self-Assessment for Communications Marketers and check out our Data-driven Marketing website to explore more.
