Economic Cohorts brochure

Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information to segment households by what matters most – a 360° view of households’ likely economics, including a more accurate and complete picture of total
income, total discretionary spending, and credit capacity and usage.

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

Previous PDF
Segmentation using Economic Cohorts
Segmentation using Economic Cohorts

Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combina...

Next Article
Economic Cohorts - Cluster Details
Economic Cohorts - Cluster Details

800+ Digital Targeting Segments

See Our Reach