Manage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
Read
Reduce friction and improve outcomes during acquisition sales calls
Equifax can help improve phone-based customer acquisition.
Read
Use financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
Read
Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Read
6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
The post 6 Ways Financial Insights Fuel Marketing appeared...
Read
Reach Marketing Enlightenment
Read
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
The post 5 Do’s and Don’ts for your Marketing Measurement...
Read
Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Read
Innovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Read
Data Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Read
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Read
Five Tips to Advance your Digital Credit Marketing
Read
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Read