PODCAST: Best Practices in Customer Lifetime Value for Communications Marketers

Better leverage your in-house customer data by enhancing your Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This podcast discusses Customer Lifetime Value and Customer Equity. Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Best practices in Customer Lifetime Value modeling can help inform and deliver more effective customer engagement programs while helping to optimize marketing programs and budgets. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/marketing-best-practices-in-customer-lifetime-value-for-communications-marketers

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