Identify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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Manage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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Reduce friction and improve outcomes during acquisition sales calls
Equifax can help improve phone-based customer acquisition.
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Use financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
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Reach Marketing Enlightenment
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Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
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