Understanding Consumer Financial Durability

The coronovirus pandemic has impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers. 

Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score. 

See below to find out more:

 

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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Firms want to reduce CPA of online ad campaigns and target qualified audiences

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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6 Ways Financial Insights Fuel Marketing
6 Ways Financial Insights Fuel Marketing

Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial market...

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