Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value. Learn more…

  • Insurance firm enhances targeting criteria with wealth-based metrics

    Insurance firm enhances targeting criteria with wealth-based metrics

    In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • WealthComplete Household Direct (HD)

    WealthComplete Household Direct (HD)

    WealthComplete® HD finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.

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  • Compliance-friendly 3rd-party wealth solution provides enhanced precision

    Compliance-friendly 3rd-party wealth solution provides enhanced precision

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • 800+ Digital Targeting Segments

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • Building Digital Trust: The New Normal

    Building Digital Trust: The New Normal

    It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

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  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Pay-for-Performance Marketing Programs with Kessler Group

    Pay-for-Performance Marketing Programs with Kessler Group

    Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.

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  • Digital Credit Marketing Solutions

    Digital Credit Marketing Solutions

    Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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