Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value. Learn more…

  • Power Marketing with Insights - 5 Tips eBook

    Power Marketing with Insights - 5 Tips eBook

    5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.

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  • Deepen Engagement with Best Customers Brochure

    Deepen Engagement with Best Customers Brochure

    5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  • Financial Spectrum

    Financial Spectrum

    Compliance-friendly audience segmentation for IXI Network members.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Insurance firm enhances targeting criteria with wealth-based metrics

    Insurance firm enhances targeting criteria with wealth-based metrics

    In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • WealthComplete Premier

    WealthComplete Premier

    WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.

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  • Compliance-friendly 3rd-party wealth solution provides enhanced precision

    Compliance-friendly 3rd-party wealth solution provides enhanced precision

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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