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In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
A New Generation’s Behaviors Will Change Affluent Marketing
Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to...
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...